Archive for the 'Usability' Category

Good web site navigation builds your brand

Friday, October 16th, 2009

One point I often make in discussing web site design with clients is that your site’s navigation is also part of your brand. On the web “the brand is the experience and the experience is the brand.”* Recently a potential client in discussing a web site redesign expressed how their content management vendor’s implementation of […]

Rosenfeld and Krug: The usabilty A-Team visits Atlanta

Thursday, June 7th, 2007

Louis Rosenfeld (the Polar Bear book) and Steve “Don’t Make Think” Krug visited Atlanta last week for a two-day IA/usabilty workshop. Workshop participants came from Charles Schwab, Fidelity, Red Hat, a large and boisterous crew of local favorite Delta com, and as far away as Germany. The latest edition of Rosenfeld’s (with co-author Peter Morville) […]

The law of information and the attention economy

Monday, April 9th, 2007

While higher ed institutions don’t compete for customers in the retail sense, they do compete for attention and are subject to the law of information. Alex Iskold discusses both concepts at Read/WriteWeb: …we no longer read – we skim. The news that used to last a day now lasts just a few hours, simply because […]

When everyone has the same toys

Tuesday, December 12th, 2006

During a recent presentation with a prospective web development client, we were talking about trends, web 2.0, etc., and I was asked: what’s next? What’s coming in the next five years? In the moment, I made some comment about technology, but then I read my latest copy of Fast Company magazine and discovered a better […]

The basics, please

Friday, November 17th, 2006

At the recent American Marketing Conference in New Orleans Kevin Drexel from The Princeton Review presented the results of study of web usage by over 9,000 undergraduate and graduate school-bound students. The results, in a nutshell: students still desire “static” core and process information during their search. While new technologies such as blogs, RSS, and […]