Archive for the 'Search' Category

Seven tips on search engine optimization for edu sites

Monday, July 27th, 2009

Writing and designing for today’s web is about writing and designing for humans and robots. Content must not only pique the interest and meet the needs of a site’s human visitors, but it must be equally nutritious to the Pac Man appetites of the search engines of Google, Yahoo, and others. Every search engine has […]

Google is not (only) a search engine

Friday, March 30th, 2007

In a recent issue of Wired, Clive Thompson writes about the new radical transparency in business communications in his article “The See-Through CEO.” Thompson points out that we need to start thinking of Google as more than a search engine: Google is not a search engine. Google is a reputation-management system. And that’s one of […]

Write for the searchers

Tuesday, June 21st, 2005

When it comes to writing content for the web, one the constant challenges with higher ed sites, or large organization sites in general, is getting past the organizationspeak that often prevades the existing content and the way the university thinks and talks about itself. On top of that, you may have one or more supporters […]

Your categories aren’t mine

Tuesday, May 24th, 2005

Clay Shirky takes on the holy grail of classification in a written piece based on two recent talks at the ETech and IMCExpo conferences. Traditional classification may be the ticket when you’re managing books on a self, but does that translate to digital, online, interactive? It’s tempting to think that the classification schemes that libraries […]

Seven for search optimization

Friday, April 8th, 2005

D. Keith Robinson has witten an article on search engine optimization for the American Marketing Association: Search Engine Optimization (SEO) is probably the least understood aspect of Web design and marketing. It’s a world of secret sauce, voodoo and complicated algorithms. There are few facts, no guarantees and lots of wishing on a star when […]