Archive for the 'Research' Category

Social network research questions influencer role

Sunday, January 13th, 2008

How important a few exceptionally influential people are to spurring social epidemics and viral campaigns is the subject of recent research by social network theorists Duncan J. Watts of Columbia University and Peter Sheridan Dodds of the University of Vermont in Burlington. Published in the Journal of Consumer Research, the researchers’ findings question the notion […]

Rosenfeld and Krug: The usabilty A-Team visits Atlanta

Thursday, June 7th, 2007

Louis Rosenfeld (the Polar Bear book) and Steve “Don’t Make Think” Krug visited Atlanta last week for a two-day IA/usabilty workshop. Workshop participants came from Charles Schwab, Fidelity, Red Hat, a large and boisterous crew of local favorite Delta com, and as far away as Germany. The latest edition of Rosenfeld’s (with co-author Peter Morville) […]

Whom do you want to date?

Thursday, June 7th, 2007

Dan Heath and Chip Heath, Made to Stick (Random House, 2007), address the “hey” phenomenon of branding in a recent FastCompany column. They started their research with the profiles on match.com. You have two ways to make a quick impression on match.com, your photo and your headline… Given the stakes, these headlines should really zing. […]

The law of information and the attention economy

Monday, April 9th, 2007

While higher ed institutions don’t compete for customers in the retail sense, they do compete for attention and are subject to the law of information. Alex Iskold discusses both concepts at Read/WriteWeb: …we no longer read – we skim. The news that used to last a day now lasts just a few hours, simply because […]

Behind web 2.0, the video: Michael Wesch

Monday, February 19th, 2007

You’ve probably seen the web 2.0 video. It’s tallied well over a million views on its YouTube counter and made at least one info architect I know all misty eyed. The video’s creator is Michael Wesch, assistant professor of cultural anthropology at Kansas State University, and he has an interview on Searchblog. Wesch on why […]