Archive for the 'Marketing' Category

Seven tips on search engine optimization for edu sites

Monday, July 27th, 2009

Writing and designing for today’s web is about writing and designing for humans and robots. Content must not only pique the interest and meet the needs of a site’s human visitors, but it must be equally nutritious to the Pac Man appetites of the search engines of Google, Yahoo, and others. Every search engine has […]

Social network research questions influencer role

Sunday, January 13th, 2008

How important a few exceptionally influential people are to spurring social epidemics and viral campaigns is the subject of recent research by social network theorists Duncan J. Watts of Columbia University and Peter Sheridan Dodds of the University of Vermont in Burlington. Published in the Journal of Consumer Research, the researchers’ findings question the notion […]

Whom do you want to date?

Thursday, June 7th, 2007

Dan Heath and Chip Heath, Made to Stick (Random House, 2007), address the “hey” phenomenon of branding in a recent FastCompany column. They started their research with the profiles on match.com. You have two ways to make a quick impression on match.com, your photo and your headline… Given the stakes, these headlines should really zing. […]

The law of information and the attention economy

Monday, April 9th, 2007

While higher ed institutions don’t compete for customers in the retail sense, they do compete for attention and are subject to the law of information. Alex Iskold discusses both concepts at Read/WriteWeb: …we no longer read – we skim. The news that used to last a day now lasts just a few hours, simply because […]

Prototyping retail: Apple redesigns the store

Friday, March 9th, 2007

We prototype web designs with paper printouts of page diagrams. We mock-up prototype web pages in HTML to demo our CSS. We use Flash to preview the functionality of those proposed dynamic elements. Apple mocked-up it first retail store, in a warehouse. They designed their store like they would design a product. Apple Store Version […]