Archive for the 'Content' Category

Seven tips on search engine optimization for edu sites

Monday, July 27th, 2009

Writing and designing for today’s web is about writing and designing for humans and robots. Content must not only pique the interest and meet the needs of a site’s human visitors, but it must be equally nutritious to the Pac Man appetites of the search engines of Google, Yahoo, and others. Every search engine has […]

The law of information and the attention economy

Monday, April 9th, 2007

While higher ed institutions don’t compete for customers in the retail sense, they do compete for attention and are subject to the law of information. Alex Iskold discusses both concepts at Read/WriteWeb: …we no longer read – we skim. The news that used to last a day now lasts just a few hours, simply because […]

When everyone has the same toys

Tuesday, December 12th, 2006

During a recent presentation with a prospective web development client, we were talking about trends, web 2.0, etc., and I was asked: what’s next? What’s coming in the next five years? In the moment, I made some comment about technology, but then I read my latest copy of Fast Company magazine and discovered a better […]

The basics, please

Friday, November 17th, 2006

At the recent American Marketing Conference in New Orleans Kevin Drexel from The Princeton Review presented the results of study of web usage by over 9,000 undergraduate and graduate school-bound students. The results, in a nutshell: students still desire “static” core and process information during their search. While new technologies such as blogs, RSS, and […]

Email newsletters: let’s bond

Tuesday, June 20th, 2006

The Nielsen Norman Group has released a report on email newsletter usability. The report is the result of three rounds of user studies: one concentrating on subscribing, unsubscribing, and account maintenance; one focusing on users’ experiences receiving and reading newsletters; and the third testing newsletters using an eyetracker to determine reading patterns. From the report […]