Archive for June, 2007

Rosenfeld and Krug: The usabilty A-Team visits Atlanta

Thursday, June 7th, 2007

Louis Rosenfeld (the Polar Bear book) and Steve “Don’t Make Think” Krug visited Atlanta last week for a two-day IA/usabilty workshop. Workshop participants came from Charles Schwab, Fidelity, Red Hat, a large and boisterous crew of local favorite Delta com, and as far away as Germany. The latest edition of Rosenfeld’s (with co-author Peter Morville) […]

Whom do you want to date?

Thursday, June 7th, 2007

Dan Heath and Chip Heath, Made to Stick (Random House, 2007), address the “hey” phenomenon of branding in a recent FastCompany column. They started their research with the profiles on match.com. You have two ways to make a quick impression on match.com, your photo and your headline… Given the stakes, these headlines should really zing. […]