Archive for November, 2006

A third will hate it

Friday, November 24th, 2006

Business Week has an article on Kodak CEO Antonio Perez’s efforts to save Kodak by reinventing it. Besides a discussion of the importance — and the challenges of accomplishing — innovation and design in the reinvention of a business, Perez also offers his Rule of Thirds: Perez believes that in any organization, one-third of the […]

The basics, please

Friday, November 17th, 2006

At the recent American Marketing Conference in New Orleans Kevin Drexel from The Princeton Review presented the results of study of web usage by over 9,000 undergraduate and graduate school-bound students. The results, in a nutshell: students still desire “static” core and process information during their search. While new technologies such as blogs, RSS, and […]