Archive for April, 2006

You’re needed. Here’s why.

Friday, April 28th, 2006

If you’re responsible for the visual and user experience design of your institution’s web site or web services, and you’re having a low moment about your place in the universe, well, you’re needed. And here’s why: Because they research and dissect user needs, designers are in a unique position to define a problem through the […]

The long tail of the home page

Wednesday, April 26th, 2006

The Long Tail is an economic concept popularized by Wired Magazine Editor-in-Chief Chris Anderson in which he argues that products with low sales volume can collectively make up a market share that rivals or exceeds that of the relatively fewer bestsellers. A key to the success of the the long tail business, however, is low […]

Generation HERE: Dodgeball, necking, and peerchasing

Friday, April 21st, 2006

Motorola has released Generation Here, a worldwide survey of third generation (3G) mobile phone use. 3G users were interviewed and observed in different cultures. The survey uncovered a “surprising” age range among users. One example cited is the Japanese grandparents who have two 3G phones, one for themselves and one for sharing videos and pictures […]

Social networking: not optional

Monday, April 17th, 2006

Digital marketing expert and Organic CEO Mark Kingdon believes that a social networking marketing strategy is no longer optional. It’s imperative, he writes in a new article for ClickZ, and he’s predicting (along with a growing chorus of other marketing types) that social networks are turning traditional marketing on it’s head. Here’s a Reader’s Digest […]

100 boxes

Friday, April 14th, 2006

Next time you have a design project, start out by drawing 100 boxes on a page and filling each with a new variation or a new thought about the starting idea. That’ll get you past the tripe and the crappy, and into the jucy center of something new. Graphic designer Jason Santa Maria (Happy Cog […]