Archive for February, 2006

The giant wave

Monday, February 27th, 2006

This from Gerry McGovern: Organizations do not control the message on the Web. There is a shift. Consumer power is genuine on the Web. It is a giant wave and those who don’t ride it will suffer. As McGovern goes on to point out, the web is empowering consumers to look behind the marketing curtain. […]

It’s the experience

Monday, February 27th, 2006

Consultant Andreas Pfeiffer writes about the new age of user experience in a recent article. Pfeiffer notes that in a era where technical specs are easily replicated across products, technical features themselves provide poor distinguishing factors for consumers. Rather, citing the ubiquitous iPod is an example, it’s user experience combined with a strong brand and […]